The microencapsulation of scented oils for printed advertising with scent is one of our specialities - because we know that the right fragrance will sell itself!

The advantages of advertising with scents:

Awakening the senses / Create a strong impulse to buy

Advertising with the right scent is generally far more successful than any other type of advertising, because it is multi-dimensional: see + feel + smell = buy.  

Scented advertising messages have a proven positive effect on buyer behaviour and significantly increase sales (scientifically proven according to studies by the University of St. Gallen).

Immediate effect / Point of Sale – Engaging customer senses

At the point of sale, using scents to advertise your products hugely influences the buying decision. It promotes an immediate interaction between the customer and the product, increasing customer attention for your brand.

The memory factor / Direct Mail: stimulating the senses

Fragrances can evoke key emotional responses, which will be remembered for longer and with greater intensity.

The experience factor / Printed advertising media is far more effective with added fragrance 

Scented ad specials are a charming and effective way of letting the customer experience your product directly.